Social Media and Its Importance in SEO

marketing. This has created a buzz in a very short span of time and companies are jumping into the social media bandwagon to make their presence felt. Social Media is considered to be the most powerful and effective online marketing strategy due to its ability to get massive amount of traffic and inbound links for businesses with the use of social media channels such as the social networking sites, blogging and micro-blogging.

If we take SEO into consideration, we get to see that it has a direct effect on it. Many search engines have already begun using social media voting techniques to measure the quality of websites. Below mentioned are some points that articulate the increasing influence of social media in SEO as well as online marketing in general.

Social Bookmarking Impact on Search Results
Monitoring social bookmarking sites can help your site get indexed by search engines, specially when your site has been bookmarked by multiple users, then the site is certainly worthwhile. This will mean that the site will have more quality and relevance from search engines point of view. Similar to this, if a page receives more votes from different social voting sites, then chances are, it will have higher rankings from search engines.

? User Views And Social Media Voting on the First Page Of Google ? This has become increasingly important thanks to Google Universal Search. It helps to blend results from the images, web, videos, blogs and other areas. Comments play a vital role in getting the videos ranked as they come in handy as reviews. Not only videos, but there is an increasing number of sites, that uses comments as a technique for visitors to communicate, provide feedback and also for building communities. Search Engines give high value to such sites when measuring the importance of various websites.

? Incorporating Social Media Marketing into Your Link-Building Campaign ? Social Media Marketing is a powerful link builder and therefore it plays a crucial role in search engine rankings. Social media sites containing profile pages often provide good link substance and are therefore highly indexed by search engines. This is especially applicable for long tail keywords. Local businesses can also improve their visibility on search engines if they get their sites with ratings & reviews on City Search, Yahoo Local and other such services.

Of course these are still early days as far as the relation between search engine ranking and social media influence is concerned. Irrespective of whether all of these have been implemented in the search algorithms or not, as of now, all signs point to the fact that search engines will look to take advantage of social media metrics in order to provide relevant search results to the user.

About The Author Pi Social Media is a reputed social media marketing firm that helps you to promote your business through the major social media channels, using social media platforms, blogs/ RSS, viral content, online communities, news aggregators and social influencers. The author is a prolific writer on a wide range of topics pertaining to Online Marketing, Social Media Marketing and Search Engine Optimization. Source: www.thefreelibrary.com