Using Search Engines to Drive Visitors to Your Website
Finding The Keywords For You Target Audience
In order to lead potential customers to your website you first need to step into the shoes of your ideal prospect. Search and identify typical phrases they may use in search engines when looking for your products/services. For example, if you are a lawyer in Kansas City, your potential customers may search for “Kansas City Lawyers” or “lawyers in Kansas City”. Google adsence, has an excellent keyword search tool, it let’s you type in any keyword and this tool will show you how many times that keyword has been typed into Google locally and globally.
On-Page Optimization Your Keywords
Use your keywords in your meta tags, H-tags, content, and title tags. Remember to use keywords on the body content of your website, if included in Titles. Search engines can and do read text in your website and if they see these keywords all over your titles and nowhere in the body of your content, consider it a bad check mark on the trustworthiness of your site. Let’s recap, do not abuse your keywords and do repeat them in titles as this will also give you a check mark for duplicate content. Use your keywords in links leading to other URL’s in your site, this will help search engine crawl your site and increases the relevancy of your site from the search engine’s perspective.
Building High Ranked Relevant Back links
If you asked any SEO expert, “What is the single most important aspect of SEO, (assuming there was just one) to raise the rank of my site? 9 out of 10 will tell your backlinks, not just back links, high ranked backlinks that are relevant to the subject of your site. A good start to finding sites that are relevant is by googling your keywords and try to find blogs or forums that will let you comment and include your links. Again do not abuse this by giving useless comments and putting hyperlinks in hope of getting back links, this will only give you another bad check mark. Another less recommended approach is to exchange links with webmasters, be cautious and make sure their sites are relevant and ranked higher then yours, do not over due this, link exchanging is sure to put holes in your SEO juice bucket. Too many external links/holes in your bucket/your website, meaning no matter what you do, your bucket/your site will never be full.
Generating relevant web traffic is very important if you plan on converting your visitors into potential customers. Likewise, building high quality back links is the key to building relevant traffic that will allow your site to make the conversions. Remember SEO is not a three week campaign, it’s an on-going never ending campaign, if you want to play it follow the rules.