Legal Firms turn to content marketing

this shift in web promotion strategy is the ability to convert clients outside a typical geographic location. As legal sites create more comprehensive promotion strategies, content promotion is expected to play a critical role in the future of the industry, a document from JD Supra found.

Potential clients now use the web & for firms to attract these clients, SEO is critical.
A comprehensive SEO strategy ought to include the development of a content promotion campaign and include social media. In terms of content development, law firms see the worth in generating news-based content that highlights growing trends in their market. Generating content that informs potential clients using targeted keywords is more likely to lead to ROI than traditional promotion content reformatted for the net.

Digital promotion has already manifested itself in the legal community on other platforms. Brafton reported last week that 35 percent of law firms use QR codes to direct prospects to informational content on their sites.

Source: Brafton