WEB DESIGNER & ONLINE MARKETING BLOG | Branding

Like most industries, the legal sector suffered greatly in the work of the recession and has altered its designs to boost revenue moving forward. JD Supra reported that legal websites will serve more as a centralized promotion and informational platform, integrating promotion efforts from several platforms, including social media and personalized content. Among the primary benefits of this shift in web promotion strategy is the ability to convert clients outside a typical geographic location. As legal sites create more comprehensive promotion strategies, content promotion is expected to play a critical role in the future…

Last week I highlighted statistics from PQ Media and the Digital Place-based Advertising Association (DPAA) that showed a quickly growing market for this media format. Newly released data from GfK MRI supports marketer interest inplace-based digital ads. Over half of consumers say they are noticing these ads. 2011 GfK MRI Omnibus Recontact Study statistics revealed that 60.7% of U.S. consumers age 18+ have seen ads on video screens in the last month. And 64.1% of these consumers say they have an interest in these ads. In the GfK MRI study design, ‘interest’ cover consumers…

Running a small businesses is no easy task. That is why small business owners have to be more creative when it comes to their advertising dollars. When your small business comes with a small budget for advertising, you have to take care of the labor and the ideas yourself. For a storefront type of business the main focus should be to attract local attention. Using flyers is a simple cost-effective approach to get the attention of customers nearby your business. Promotional merchandise is another low cost method of getting the attention and exposure for your…